Tourism promotion

Term
Metadata

Tourism promotion

Scope note

Efforts of a company or destination area to create and maintain a favourable public image

15

Alternative terms

More specific terms

NT1 15.01 ↓ Tourism publicity ►▼
- NT2 15.01.01 ↓ Image ►▼
  - NT3 15.01.01 ↓ Tourism image
- NT2 15.01.02 ↓ Tourism competition and awards
- NT2 15.01.03 ↓ Tourism advertising ►▼
  - NT3 15.01.03 ↓ Advertising spots
  - NT3 15.01.03 ↓ Infomercials
- NT2 15.01.04 ↓ Quality ►▼
  - NT3 15.01.04 ↓ Hospitality quality
NT1 15.02 ↓ Tourism marketing ►▼
- NT2 15.02.01 ↓ Marketing
- NT2 15.02.02 ↓ Product distribution
- NT2 15.02.03 ↓ Development of customer loyalty
- NT2 15.02.04 ↓ Brand image ►▼
  - NT3 15.02.04 ↓ Seals of quality
  - NT3 15.02.04 ↓ Trade marks
- NT2 15.02.05 ↓ Interpretation
- NT2 15.02.06 ↓ Merchandizing
- NT2 15.02.07 ↓ Direct marketing
- NT2 15.02.08 ↓ Tourism enhancement
NT1 15.03 ↓ Tourism prices ►▼
- NT2 15.03.01 ↓ Cost of stay
- NT2 15.03.02 ↓ Cost of travel
- NT2 15.03.03 ↓ Package ►▼
  - NT3 15.03.03 ↓ Passes
- NT2 15.03.04 ↓ Promotional fares
- NT2 15.03.05 ↓ Reduced fares
NT1 15.04 ↓ Tourism products ►▼
- NT2 15.04.01 ↓ Innovation
- NT2 15.04.02 ↓ Regional products
- NT2 15.04.03 ↓ Specialist packages

Related terms

RT⇆ Tourism promotion policy

ExactMatch: https://w3id.org/ttla/TourismPromotion

Date of creation

08-Mar-2019

Accepted term

08-Mar-2019

Descendant terms

31

ARK

ark:/99152/t3v0w2dzyoqy39

More specific terms

4

Alternative terms

3

Related terms

1

Notes

1

Metadata

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