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DIRECT MARKETING
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INTERNATIONAL TRADE
TRADE (GENERAL MATERIALS)
MARKETING
DIRECT MARKETING
Term
Metadata
DIRECT MARKETING
Scope note
Interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location. Includes direct mail advertising, mail order businesses, telemarketing, home shopping services, etc.
1001675
Broader Terms
BT
↑
MARKETING
BT
↑
TRADE (GENERAL MATERIALS)
العربية
التسويق المباشر
Español
COMERCIALIZACION DIRECTA
Français
COMMERCIALISATION DIRECTE
русский
Прямой маркетинг
汉语
直接销售
Date of creation
29-Nov-2018
Accepted term
29-Nov-2018
Descendant terms
0
ARK
ark:/99152/t3d8940dq5yqlo
More specific terms
0
Alternative terms
0
Related terms
0
Notes
1
Metadata
BS8723-5
DC
MADS
SKOS-Core
VDEX
XTM
Zthes
JSON
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