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Business and Administrative studies
Marketing
Term
Metadata
Marketing
Scope note
The techniques involved in the management of an organisations relationship with its customers and the world at large.
Broader Terms
BT
↑
Business and Administrative studies
More specific terms
NT2
↓
Distribution
NT2
↓
International Marketing
NT2
↓
Market Research
NT2
↓
Marketing not elsewhere classified
NT2
↓
Promotion and Advertising
►
▼
NT3
↓
Advertising
NT3
↓
Corporate Image
NT3
↓
Sponsorship
NT2
↓
Sales Management
Date of creation
15-Jun-2009
Accepted term
15-Jun-2009
Descendant terms
9
ARK
ark:/99152/t3o0zwonop5qmj
More specific terms
6
Alternative terms
0
Related terms
0
Notes
1
Metadata
BS8723-5
DC
MADS
SKOS-Core
VDEX
XTM
Zthes
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