Knowledge, capabilities and practices associated with the
assessment, development and execution of public
communication and outreach efforts. Knowledge of effective
public relations and presentation techniques for
representing and expressing the views, work operations and
policies of NASA including liaising with and presenting
information to a variety of external audiences. Effectively
advocates for the Agency through communication of the
organization's expertise and contributions, and assessing
the effectiveness of past or ongoing efforts. Apply
principles and practices of domestic and international
customs, regulations and details to ceremonies or other
interaction with distinguished visitors or in public
forums. Manage Agency knowledge so it can be accessed where
and when needed for communication purposes inside and
outside the Agency. This includes public writing and
speaking, information collection and dissemination, news
broadcasting and writing, media relations, exhibit design,
story development, visitor and guest programs, protocols,
and concessionaire management.