In 1987, the Utah Department of Health began a program of expanded prenatal health care services and outreach called Baby Your Baby. The goal was to reduce Utah's infant mortality rate by helping women get early and repeated prenatal care. To accomplish this, the Department joined forces with KUTV, the CBS affiliate in Salt Lake City, along with public and private agencies. A 1-800 statewide hotline was established to provide information on referral sources, give financial information, and answer questions relating to different aspects of prenatal and well-child care.